Apartments.com Homepage
It's a known fact that after landing on your site, users make a snap judgment about your brand within 5 seconds. And, while it may not be the most visited page, it is often considered the most important. Whether you’re leveraging your homepage real estate to align with marketing campaigns or value propositions it’s important that your homepage strategy makes a lasting impression.
Apartments.com's Smart Search homepage approach encourages users to take advantage of our innovative search tools, with an end goal of converting users to consumers. By pushing geo specific search tools, we capture a larger audience and guide their search experience based on what's most important to them.
Smart Search
Apartments.com's Sneak Peak & Game Day homepage approach was designed to align with our television marketing efforts for Super Bowl Sunday. Previous to Super Bowl Sunday, we launched a Sneak Peak homepage, which aligned with a series of teaser commercials we released. Super Bowl Sunday we release our Game Day homepage which showcased our commercial. The overall tone and and voice of the commercial carried through to to our design, creating brand cohesion and awareness.
Sneak Peak
Game Day
Apartments.com's Connecting with Renters homepage approach was to make Apartments.com more of a household brand. By moving away from the dark tonal values and introducing graphical elements such as humanistic imagery, organic typefaces, and messaging that evokes a lifestyle experience, we created a brand that is more relatable to our consumers.
Connecting With Renters
